Viral Giveaway Marketing – Powered by IBSC

For Independent Restaurants & Merchants

Big brands spend millions to get attention. Independents don’t have that luxury — but you do have something even more powerful:

Supporters who love to win, and love to back indie businesses.

That’s where IBSC’s Viral Giveaway Marketing comes in.

How It Works

• We run the giveaways: IBSC hosts exciting campaigns like “Win FREE Dining for a Year” or “Win FREE Products for a Year.”

• You provide the prizes: As an independent, you contribute gift cards, meals, or products that showcase your business to thousands of local Supporters.

• We amplify your reach: Every entrant shares the giveaway with friends and family, multiplying your exposure at no extra cost.

Why It Works for Independents

• Restaurants: Giveaway campaigns fill your tables with new diners who convert into loyal regulars.

• Merchants: Product giveaways spark online orders, subscriptions, and repeat purchases nationwide.

• Both: Every campaign builds the IBSC Supporter base — people who have already raised their hand to say, “We want to support independents like you.”

The Results

• Explosive reach: One campaign can reach thousands of potential customers.

• New customers every month: Giveaway winners and entrants become future buyers.

• Shared costs, shared success: You’re part of a collective of independents, working together but never competing.

At IBSC, we’ve taken a proven marketing strategy — viral giveaways — and supercharged it by connecting it directly to our Supporter movement.

That means more eyes on your brand, more customers through your doors, and more loyalty for independents across Yorkshire and beyond.