Every Profit Locked voucher can include minimum-spend requirements, selected days or times, booking conditions and other sensible terms that keep the promotion commercially worthwhile.

No uncontrolled discounting. No race to the bottom.

A smarter way for independent businesses to reward customers, increase footfall and turn promotional activity into profitable new business.

Profit Locked vouchers are designed to bring customers through the door while protecting the business’s profit.

Rather than offering a simple discount, each voucher includes clear spending conditions chosen by the participating business — helping generate worthwhile visits, additional spend and new customer relationships.

Make Every Gift Voucher Work Harder

Attract Customers • Protect Profit

Supporting Independent Businesses • Strengthening Local Communities

The Favourites Project brings together trusted local businesses, community giveaways, Profit Locked vouchers and modern digital tools to create more customers, more local spending and stronger high streets.

It's a practical way to help independent businesses grow while giving local people more reasons to support the businesses that make their community unique.

The Favourites Project is a long-term initiative designed to connect local people with trusted independent businesses while encouraging residents to shop local and support their community.

Helping communities support independent businesses.

From restaurants and cafés to trades, services, retailers and professionals, we're creating a network of businesses that are recognised for their quality, reputation and commitment to customer service.