Hey! I have a question for you:
What do 1 in 12 of the residents living around your dining establishment have in common?
OK - next question!
Why are customers celebrating their birthday perfect for your Dine-In location?
Final question >>>
Wouldn't it be great if ALL the local residents around your area
could easily see which local independent establishments offered a special VIP treat for them
during their Birthday month
Answer:
They are ALL having a birthday this month!
Answer:
They bring their family or friends along, and generally birthday celebrators spend more!
Answer:
The answer is a resounding YES!!
So what the heck are we waiting for?!?!
INTRODUCING:
Independent Business Supporters Club (IBSC) is the world's first ever locally-focused platform, to bring this under-utilized, but powerful table-filling strategy of Birthday Marketing to an exclusively independent business community!
Corporations, franchises and chains - ALL BANNED.
🎉 Turn Birthdays Into Booked Tables with Club VIP Me!
Birthdays are the one day of the year people always celebrate — and the one time they’re likely to bring a group of friends, not just dine alone.
Club VIP Me! is the Independent Business Supporters Club's secret weapon for bringing new diners through your doors every single week — and getting them to spend, celebrate, and return.
🎂 Here’s the Offer They Can’t Refuse:
Premium Birthday Treat:
🎁 The Birthday VIP person gets to dine for FREE
Or enjoy £25 OFF their meal when they bring 3 or more friends who each spend a minimum of £25.
You get:
A full table of paying guests
A reason for groups to book ahead
Access to local birthday data and viral giveaways
Promotion of your offer across email, SMS, and social media
💡 Why It Works:
✔️ New Customers You’d Never Reach
We target people in your local area who are celebrating their birthday in each respective month, with viral giveaways and smart SMS/email campaigns.
You get bookings from people who might never have heard of your restaurant.
🔑 Why Join Club VIP Me! on the IBSC Platform?
Because this isn’t just about birthdays — it’s about building a community of loyal, local Supporters who choose independent restaurants over chains.
Club VIP Me! is exclusively available to Independent Restaurants through the Independent Business Supporters Club (IBSC).
We handle all the marketing.
You just focus on delivering an unforgettable birthday experience.
🥈 Prefer a Simpler Option?
If you’re not ready to offer the Premium birthday deal yet, choose the Standard Option:
🎁 You choose any birthday treat or discount, such as a free dessert, cocktail, or 10% off.
Restaurants on the Standard plan get listed in our Independent Dining Directory,
but are not featured in our VIP Giveaway Campaigns.
📈 Ready to Fill Your Tables with Smiling Celebrants?
Start with the Premium Birthday Offer — or talk to us about the Standard option. Either way, you win:
✅ More group bookings
✅ Higher revenue per night
✅ No excessive ad costs
✅ Local customers brought directly to your table
🥳 Let’s Make Every Birthday in Harrogate District a Reason to Celebrate at Your Establishment!
✔️ Higher Spend per Table
Birthday groups are celebrating — and that means drinks, starters, desserts, and more. Our data shows birthday bookings consistently spend 20–40% more than regular diners.
✔️ Free Word-of-Mouth Marketing
Every birthday guest who books is a mini influencer — snapping pics, tagging your restaurant, and bringing friends who may return as future diners.
✔️ Fills Seats on Quieter Nights
You choose when your birthday offers are valid. Encourage bookings on Tuesdays, Wednesdays, or Sundays — no need to discount your busiest nights.
✔️ No Upfront Discounting
You’re not giving £25 away for nothing — you’re gaining 3 or more new paying customers, plus potential repeat business. That’s smart marketing.
